IMTM is the largest annual professional tourism fair of its kind in the Eastern Mediterranean and like other international tourism fairs, it serves to promote incoming tourism, domestic tourism and outgoing tourism, as well as to strengthen cooperation among tourism bodies in Israel and elsewhere in the world.

At IMTM travel professional visitors are afforded the perfect opportunity to experience Israel “in the flesh” while meeting with local colleagues. IMTM is the meeting place for travel executives and decision makers interested in catching up on the latest trends In the Israeli and regional incoming, domestic and outbound travel markets.

IMTM gives tourism professionals an opportunity to meet with colleagues, buyers and suppliers. Eco-tourism, wellness or cultural tourism, beach holidays or city breaks, package deals or tailor-made trips… All these options can be seen on-site, and discussed during the conferences, events and presentations that are held in conjunction with the exhibition.